the power of insight +
the magic of design

design research collective

DRC is a human-centered design research agency dedicated to helping companies connect with customers through empathy-driven innovation.

“Design Research Collective has proven to be uniquely gifted at creating customized approaches to mining for the true consumer pain points and behaviors that help unlock rich solutions. Their creative approach combined with deep expertise in innovation, art and storytelling combine to be a force in design thinking.”

Target Leadership
“Human centered design is enabling us to leverage meaningful inputs to move from what we could do into what we should and will do for the customer. For us, the future success of the business depends heavily on this process.”

Medtronic Leadership
“[DRC is] so wonderful to work with and makes complicated, big projects fun and actionable. This is a unique talent and skill set that few have.”

Allina Health Leadership
“Participating in the workshop prepared me to approach customers in a way that I’m not used to doing, a way that allowed us to gather the most impactful data to help guide the business.”

Innovation Training Participant, Medtronic
“I learned through the training that it’s possible to move from the early stages of the human-centered design process to prototyping relatively quickly. Seeing this happen in only an hour through our group exercise has been extremely motivational as we tackle complex issues within the business.”

Innovation Training Participant, Medtronic